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ACI Calls for Clarity in FTC’s Revised Green Guides

American Cleaning Institute submits its comments to Federal Trade Commission.

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By: Christine Esposito

Editor-in-Chief

The American Cleaning Institute (ACI) urged the Federal Trade Commission (FTC) to bring greater clarity on its enforcement of environmental marketing claims which will allow “consumers to make better informed purchasing decisions” going forward.  In comments submitted to the FTC on proposed revisions to the agency’s Guides for the Use of Environmental Marking Claims (Green Guides), ACI called for “more frequent opportunities for revisions to the Guides and more cross-agency collaboration to a...

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